- Membro Desde: Maio 24, 2021
Brand Young and You Brand forever; Why Cinema Advertising is an Effective Tools for Marketers
In the world of advertising there are lots of forms of media which can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards work tools in this effort but one form of advertising that's often overlooked is Cinema Advertising.
A lot of people see cinema advertising because the little slide that is shown right before the movie starts, but it's a lot more than that. Cinema advertising possesses slide advertising, but it addittionally offers something that is named rolling stock that is similar to a television commercial. Some theatres offer dynamic digital advertising opportunities instead of slide advertising while others offer advertising opportunities on large LCD screens in the theatre lobbies.
They offer advertisers a chance to present their message to a captive and receptive audience in a family group oriented environment. Hollywood spends vast amounts of dollars every year promoting their movies and these massive marketing campaigns lure vast sums of individuals to the movie theatres every year. cinema advertising software 's an audience of brand conscious teens, tweens and adults with high disposable income and active lifestyles which makes this medium very attractive to a marketer.
Some toy manufacturers and beverage companies are aware of this and have taken full advantage of the chance. Other industries have followed suit, as they are starting to stick to the title of the article, "Brand Young and you also Brand for Life".
Some may call cinema advertising intrusive but they cannot deny the truth that it is highly effective. The recall rate of cinema advertising is upwards of 70% as the recall rate of television sits at approximately 23%, the reason for that is that advertisers have a completely captive and receptive audience. They finally can advertise directly to the elusive teen and tween market within their own environment.
With the Tivo age growing it has forced marketers to become more innovative in their media planning efforts. They not merely have included cinema in their media mix but they also have included other styles of advertising such as guerrilla marketing, trash can advertising and also beach umbrella advertising.
This is all in order to reach the masses, but man will not live by advertising alone. An effective public relations plan should be in place to work together with any advertising campaign. The purpose of the campaign would be to get as much attention to your product as possible during the campaign. So a highly effective pr plan would only improve the results, as it allows the marketer to work with the media to assist in getting their message out.